To purchase this micro-credential
Visit the website Growth Strategies in Business Management and complete the following steps:
- Go to “How to Apply”
- Add this micro-credential (and others) to a shopping cart 🛒
- Login or establish your account if you don’t already have one
Micro-credential Summary:
Business growth is the goal of most organisations to ensure profitability and sustainability in a competitive market. This online micro-credential will outline the strategies available to business including market penetration, market growth, product growth, investment and diversification. In-depth exploration of industry examples will illustrate how each strategy impacts the growth and sustainability of an organisation. A description of market penetration strategy will demonstrate how to grow market share, via the sale of more of existing products and services to the same market. Market expansion examples will demonstrate how a marketplace can grow and a company can be involved in selling more goods within that market. Product expansion will be examined through creating new products or services and selling them to their existing market- offering new versions, variations to products and new services. Product expansion is explained through examples of companies staying in the same market.
The concept of selling new products to new markets is one of the riskiest strategies, and to do so, companies often need to invest significantly into these markets and ensure that their value proposition and products will be successful. This concept is outlined through case study examples. As both new product and new market are untested, the result can lead to failures quite easily. While there is some merit for large organisations to pursue a diversification strategy, most smaller businesses find it difficult to sustain their investment. This micro-credential is designed to provide you as a business leader with an informed perspective on these strategies to apply in your own organisations.
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
Learning Outcomes:
- Identify the strategies in business growth to ensure profitability and sustainability in a competitive market
- Outline what is meant by a diversification strategy and ow this applies to organisations
- Reflect on your role as a business leader with an informed perspective on these strategies to apply in your own organisations.
Assessment: Online Quiz
Fee: $144
Duration: 16 hours
CPD Hours: 16 hours
Intakes: Enrolments are taken throughout the year on a continuous basis.
Study Mode: Online
Outcomes, Career Opportunities and Occupations:
This micro-credential provides Professional Development for Business Professionals.
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
Course Enquiries: CPD-Enquiries@cqu.edu.au
To purchase this micro-credential
Visit the website Digital Strategies for Business and complete the following steps:
- Go to “How to Apply”
- Add this micro-credential (and others) to a shopping cart 🛒
- Login or establish your account if you don’t already have one
Micro-credential Summary:
Digital strategy is increasingly coming into focus from a business strategy perspective. The internet has caused significant disruption to most business models. You will have heard of the pressures on large retailers to close their doors as more and more people are moving to online shopping models. Many business leaders have been slow off the mark in examining digital strategy. It is interesting, however, that digital strategy has been less effective or impactful on companies in the market. Many companies are simply operating in a similar paradigm but trying to double down on their bad strategy. This online micro-credential
is aimed at helping you understand the importance and centrality of digital strategy making to your overall business strategy. Some of the key foci of this micro-credential include explaining what digital strategy is, demonstrating that digital strategy
should run across all areas of your business and not just be relegated to the IT department and that all organisations need to consider digital strategies as part of their value proposition. You will examine practical tools and techniques for
digital transformation, bricks and clicks models, platforms and pipes, and the long tail model.
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
Learning Outcomes:
- Identify why digital strategy is seen as essential to business growth and sustainability
- Describe why the internet has caused significant disruption to most business models and strategies to manage significant organisational change in digital technology
- Examine practical tools and techniques for digital transformation, bricks and clicks models, platforms and pipes, and the long tail model.
Assessment: Online Quiz
Fee: $162
Duration: 18 hours
CPD Hours: 18 hours
Intakes: Enrolments are taken throughout the year on a continuous basis.
Study Mode: Online
Outcomes, Career Opportunities and Occupations:
This micro-credential provides Professional Development for Business Professionals.
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
Course Enquiries: CPD-Enquiries@cqu.edu.au