To purchase this micro-credential
Visit the website The Marketing Plan as an Essential Element of Business Growth and complete the following steps:
- Go to “How to Apply”
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- Login or establish your account if you don’t already have one
Micro-credential Summary:
The processes involved in creating a marketing plan are the key elements in this online micro-credential. The various stages of marketing planning will be identified, and you will learn about the role of marketing plans as an essential part of a successful business or organisational plan. You will learn how to define the condition of competitive advantage and understand its importance for the viability of companies. Competitive advantage represents a company's ability to favourably position itself against its competitors. The concept of value chains is explored including the determinants of competitive advantage and the concept of resource-based view (RBV).
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
Learning Outcomes:
- Identify the processes involved in creating a successful marketing plan
- Define the condition of competitive advantage and outline its importance for the viability of companies
- Outline the concept of value chains including the determinants of competitive advantage and the concept of resource-based view (RBV).
Assessment: Online Quiz
Fee: $162
Duration: 18 hours
CPD Hours: 18 hours
Intakes: Enrolments are taken throughout the year on a continuous basis.
Study Mode: Online
Outcomes, Career Opportunities and Occupations:
This micro-credential provides Professional Development for Business Professionals.
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
Course Enquiries: CPD-Enquiries@cqu.edu.au