Micro-credential Summary:
In this micro-credential, participants will gain a basic understanding of how the media works, the news cycles, and how to engage with CQUniversity's Corporate Communications team to maximise media publicity.
This online micro-credential provides a non-creditable micro-credential and digital badge (introduction to media training) which can be shared to your social networks and displayed in your professional portfolio.
Learning Outcomes:
- Reflect on how the current Australian media landscape works
- Gain the required knowledge and skills to engage with CQUniversity's corporate communications team to maximise media coverage opportunities
- Learn how to generate overall greater media coverage for CQUniversity.
Assessment: Online Quiz
Fee: Free
Duration: 2 hours
Intakes: This micro-credential will be available for CQUniversity staff only. Access enrolment through EMPower.
Study Mode: Online
Outcomes, Career Opportunities and Occupations:
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
Course Enquiries: CPD-Enquiries@cqu.edu.au