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PDC111208: Arts Marketing Mix

To purchase this micro-credential

Visit the website Arts Marketing Mix and complete the following steps:

  1. Go to “How to Apply” 
  2. Add this micro-credential (and others) to a shopping cart 🛒 
  3. Login or establish your account if you don’t already have one

Course Summary:

This micro-credential is an introduction to the basics of marketing for the sole trader. It explains the processes involved in creating an arts marketing plan, demonstrate the 7Ps approach to developing a marketing plan and leads students through developing a marketing plan and devising a campaign strategy. Students will consider recent arts industry examples of website to explore branding and style.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Learning Outcomes: 

  1. Determine the marketing mix with a focus on the 7Ps
  2. Explore the use of market research to inform arts marketing decisions.

Assessment:  Online Quiz

Fee:  $45.00

Duration:  3 hours 

Intakes:  Enrolments are taken throughout the year on a continuous basis.

Study Mode:  Online 

Outcomes, Career Opportunities and Occupations:

Completing this micro-credential will assist artists and employees of small to medium arts organisations to develop and manage their own business. 

Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Enquiries: cpd-enquiries@cqu.edu.au



Self enrolment (Student)
Self enrolment (Student)
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