To purchase this micro-credential
Visit the website STP (Segmentation, Targeting and Positioning) model/process for Small Business and complete the following steps:
- Go to “How to Apply”
- Add this micro-credential (and others) to a shopping cart 🛒
- Login or establish your account if you don’t already have one
Micro-credential Summary:
This micro-credential will explore the use of the Segmentation, Targeting and Positioning (STP) Model. Participants will learn how to strategically apply the three step model in the small business context.
This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.
- Define the three steps in the STP model
- Analyse the use of STP to inform a strategic marketing plan for small business
- Evaluate positioning options including Unique selling position (USP), Point of Difference (POD) and Points of Parity (POP).
Fee: $45
Duration: 2 hours
CPD Hours: 2 hours
Intakes: Enrolments are taken throughout the year on a continuous basis.
Outcomes, Career Opportunities and Occupations:
This micro-credential provides Professional Development for business professionals.
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a creditable micro-credential, Digital Badge and a Certificate of Completion.
Course Enquiries: CPD-Enquiries@cqu.edu.au