To purchase this micro-credential
Visit the website Marketing Plan Essentials for Small Business Entrepreneurs and complete the following steps:
- Go to “How to Apply”
- Add this micro-credential (and others) to a shopping cart 🛒
- Login or establish your account if you don’t already have one
Micro-credential Summary:
This micro-credential will introduce the market plan as a roadmap for small business to move into the growth stage of the business life cycle. An overview of market research and its value to making informed decisions will be presented.
This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.
- Determine the marketing mix with a focus on the 4Ps
- Construct a customer persona to determine appropriate mix for business expansion
- Explore the use of market research to inform marketing decisions.
Fee: $45
Duration: 2 hours
CPD Hours: 2 hours
Intakes: Enrolments are taken throughout the year on a continuous basis.
Outcomes, Career Opportunities and Occupations:
This micro-credential provides Professional Development for business professionals.
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a creditable micro-credential, Digital Badge and a Certificate of Completion.
Course Enquiries: CPD-Enquiries@cqu.edu.au