To purchase this micro-credential
Visit the website Marketing Strategies (Online) for Small Business Entrepreneurs and complete the following steps:
- Go to “How to Apply”
- Add this micro-credential (and others) to a shopping cart 🛒
- Login or establish your account if you don’t already have one
Micro-credential Summary:
This online micro-credential outlines the online marketing strategies used to develop a social media plan. Participants will learn about the most effective social platforms and search engine tools.
This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.
- Explore the best use of Search Engine Optimisation (SEO) for small business
- Devise a social media plan using the most effective social platforms for small business
- Investigate how UI/UX (user interface/user experience) mixes with business content to increase conversion rate optimisation (CRO) in a strategic marketing plan for small business.
Fee: $45
Duration: 2 hours
CPD Hours: 2 hours
Intakes: Enrolments are taken throughout the year on a continuous basis.
Outcomes, Career Opportunities and Occupations:
This micro-credential provides Professional Development for business professionals.
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential, Digital Badge and a Certificate of Completion.
Course Enquiries: CPD-Enquiries@cqu.edu.au
To purchase this micro-credential
Visit the website STP (Segmentation, Targeting and Positioning) model/process for Small Business and complete the following steps:
- Go to “How to Apply”
- Add this micro-credential (and others) to a shopping cart 🛒
- Login or establish your account if you don’t already have one
Micro-credential Summary:
This micro-credential will explore the use of the Segmentation, Targeting and Positioning (STP) Model. Participants will learn how to strategically apply the three step model in the small business context.
This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.
- Define the three steps in the STP model
- Analyse the use of STP to inform a strategic marketing plan for small business
- Evaluate positioning options including Unique selling position (USP), Point of Difference (POD) and Points of Parity (POP).
Fee: $45
Duration: 2 hours
CPD Hours: 2 hours
Intakes: Enrolments are taken throughout the year on a continuous basis.
Outcomes, Career Opportunities and Occupations:
This micro-credential provides Professional Development for business professionals.
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a creditable micro-credential, Digital Badge and a Certificate of Completion.
Course Enquiries: CPD-Enquiries@cqu.edu.au
To purchase this micro-credential
Visit the website Marketing Plan Essentials for Small Business Entrepreneurs and complete the following steps:
- Go to “How to Apply”
- Add this micro-credential (and others) to a shopping cart 🛒
- Login or establish your account if you don’t already have one
Micro-credential Summary:
This micro-credential will introduce the market plan as a roadmap for small business to move into the growth stage of the business life cycle. An overview of market research and its value to making informed decisions will be presented.
This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.
- Determine the marketing mix with a focus on the 4Ps
- Construct a customer persona to determine appropriate mix for business expansion
- Explore the use of market research to inform marketing decisions.
Fee: $45
Duration: 2 hours
CPD Hours: 2 hours
Intakes: Enrolments are taken throughout the year on a continuous basis.
Outcomes, Career Opportunities and Occupations:
This micro-credential provides Professional Development for business professionals.
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a creditable micro-credential, Digital Badge and a Certificate of Completion.
Course Enquiries: CPD-Enquiries@cqu.edu.au
To purchase this micro-credential
Visit the website Accounting Fundamentals for Small Business Entrepreneurs and complete the following steps:
- Go to “How to Apply”
- Add this micro-credential (and others) to a shopping cart 🛒
- Login or establish your account if you don’t already have one
Micro-credential Summary:
This micro-credential will provide opportunities to develop knowledge and skills in using financial records. The use of ratios and key performance measures will be explored as a way to effectively communicate key financial requirements for a small business.
This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.
- Use accounting terminology to communicate to stakeholders
- Interpret key financial statements used in business reporting
- Evaluate financial plans with a financial monitoring benchmark.
Fee: $45
Duration: 2 hours
CPD Hours: 2 hours
Intakes: Intakes: Enrolments are taken throughout the year on a continuous basis.
Outcomes, Career Opportunities and Occupations:
This micro-credential provides Professional Development for business professionals.
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential, Digital Badge and a Certificate of Completion.
Course Enquiries: CPD-Enquiries@cqu.edu.au
To purchase this micro-credential
Visit the website Creating Work Culture as a Small Business Entrepreneur and complete the following steps:
- Go to “How to Apply”
- Add this micro-credential (and others) to a shopping cart 🛒
- Login or establish your account if you don’t already have one
Micro-credential Summary:
In this micro-credential you will explore how your leadership style impacts on the work culture. Current issues that a leader needs to consider when creating a work culture that supports equity and diversity will be explored. Innovative options to support a team to work effectively and collaboratively will be reviewed.
This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.
- Define your leadership style and its impact on work culture
- Explore and analyse what is meant by work culture
- Devise strategies to be inclusive when leading the creation of a work culture.
Fee: $45
Duration: 2 hours
CPD Hours: 2 hours
Intakes: Enrolments are taken throughout the year on a continuous basis.
Outcomes, Career Opportunities and Occupations:
This micro-credential provides Professional Development for business professionals.
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential , students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential, Digital Badge and a Certificate of Completion.
Course Enquiries: CPD-Enquiries@cqu.edu.au