To purchase this micro-credential

Visit the website Strategic Marketing for Business and complete the following steps:

  1. Go to “How to Apply” 
  2. Add this micro-credential (and others) to a shopping cart 🛒 
  3. Login or establish your account if you don’t already have one

Micro-credential Summary:

This online micro-credential will delve into the nature and purpose of strategic marketing. Strategic marketing represents an informed and planned response to market competition. Companies use strategic marketing procedures to differentiate themselves from other companies. This micro-credential will explore the several key issues in strategic marketing including the role of market competition; the functions of strategic marketing and outline the key drivers of strategic marketing.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Learning Outcomes:  

  1. Identify the role of strategic marketing in positioning a business as a leading competitor in the market
  2. Outline the key drivers of a successful strategic marketing approach
  3. Describe the elements of market research which are applied to identify suitable marketing strategies for implementation in business.

Assessment:  Online Quiz

Fee: $180

Duration:  20 hours

CPD Hours:  20 hours

Intakes:  Enrolments are taken throughout the year on a continuous basis.

Study Mode:  Online

Outcomes, Career Opportunities and Occupations:

This micro-credential provides Professional Development for Business Professionals.

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Enquiries:  CPD-Enquiries@cqu.edu.au

To purchase this micro-credential

Visit the website The Marketing Mix as a Strategy in Business and complete the following steps:

  1. Go to “How to Apply” 
  2. Add this micro-credential (and others) to a shopping cart 🛒 
  3. Login or establish your account if you don’t already have one

Micro-credential Summary:

This online micro-credential will examine the features and objectives of the marketing mix. A marketing mix represents the tactics used to execute a company's marketing plan. The micro-credential will outline various forms that a marketing mix can embody including: Four Ps model, Seven Ps model, and the Five Cs model. Each of the four P’s is explored demonstrating the interdependence of each to the success of the overall marketing strategy for business growth.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.


Learning Outcomes:  

  1. Identify the collective ideas in a marketing plan that communicates the product, price, place and promotion objectives
  2. Describe how each element in the marketing mix contributes to the overall marketing plan impact
  3. Describe how the marketing mix is aligned to an overall business strategy to achieve growth.

Assessment:  Online Quiz

Fee: $162

Duration:  18 hours

CPD Hours:  18 hours

Intakes:  Enrolments are taken throughout the year on a continuous basis.

Study Mode:  Online

Outcomes, Career Opportunities and Occupations:

This micro-credential provides Professional Development for Business Professionals.

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Enquiries:  CPD-Enquiries@cqu.edu.au

To purchase this micro-credential

Visit the website The Marketing Plan as an Essential Element of Business Growth and complete the following steps:

  1. Go to “How to Apply” 
  2. Add this micro-credential (and others) to a shopping cart 🛒 
  3. Login or establish your account if you don’t already have one

Micro-credential Summary:

The processes involved in creating a marketing plan are the key elements in this online micro-credential. The various stages of marketing planning will be identified, and you will learn about the role of marketing plans as an essential part of a successful business or organisational plan. You will learn how to define the condition of competitive advantage and understand its importance for the viability of companies. Competitive advantage represents a company's ability to favourably position itself against its competitors. The concept of value chains is explored including the determinants of competitive advantage and the concept of resource-based view (RBV).

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.


Learning Outcomes:  

  1. Identify the processes involved in creating a successful marketing plan
  2. Define the condition of competitive advantage and outline its importance for the viability of companies
  3. Outline the concept of value chains including the determinants of competitive advantage and the concept of resource-based view (RBV).

Assessment:  Online Quiz

Fee: $162

Duration:  18 hours

CPD Hours:  18 hours

Intakes:  Enrolments are taken throughout the year on a continuous basis.

Study Mode:  Online

Outcomes, Career Opportunities and Occupations:

This micro-credential provides Professional Development for Business Professionals.

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Enquiries:  CPD-Enquiries@cqu.edu.au

To purchase this micro-credential

Visit the website Segmentation, Targeting and Positioning in Strategic Marketing and complete the following steps:

  1. Go to “How to Apply” 
  2. Add this micro-credential (and others) to a shopping cart 🛒 
  3. Login or establish your account if you don’t already have one

Micro-credential Summary:

This online micro-credential will examine one of the most popular marketing models used in modern business practices. The use of the segmentation, targeting and positioning (STP) model represents a shift away from the traditional marketing model that focussed on product differentiation to a deeper awareness of the consumptive behaviour of consumers. Market segmentation involves identifying the various potential target audiences for a company's product or brand. There are many ways to segment a market including segmentation according to age, gender, purchasing habits or hobbies. Market targeting involves directing and crafting a company's product or brand to a particular audience. Product positioning involves the distribution and promotion of the product to the chosen segment.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Learning Outcomes:  

  1. Identify the most popular marketing models used in modern business practices
  2. Discuss how market segmentation involves identifying the various potential target audiences for a company's product or brand
  3. Outline how product positioning involves the distribution and promotion of the product to the chosen segment.

Assessment:  Online Quiz

Fee: $117

Duration:  13 hours

CPD Hours:  13 hours

Intakes:  Enrolments are taken throughout the year on a continuous basis.

Study Mode:  Online

Outcomes, Career Opportunities and Occupations:

This micro-credential provides Professional Development for Business Professionals.

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Enquiries:  CPD-Enquiries@cqu.edu.au

To purchase this micro-credential

Visit the website Online Marketing Strategies in Business and complete the following steps:

  1. Go to “How to Apply” 
  2. Add this micro-credential (and others) to a shopping cart 🛒 
  3. Login or establish your account if you don’t already have one

Micro-credential Summary:

Digital technologies, globalisation, social media sites and instantaneous modes of communication have altered the landscape of traditional marketing. In some ways, strategic marketing has responded to these changes by shifting its focus to online media platforms. Such online marketing strategies are represented by the online proliferation of pop-up pages, paid listings, YouTube advertisements and auto-play videos. This online micro-credential will explore and assess some of these online marketing strategies. The micro-credential will evaluate their effectiveness and the level of antagonism they elicit in online media users. An exploration of new marketing strategies for online platforms that reflects the post-marketing world of the twenty-first century will be described. Marketing in an online, post-marketing world entails a new form of communication that veers away from traditional advertising techniques that are directed at passive consumers. Instead, savvy marketing strategies must focus on creating a conversation with their customers, engaging their customers as interlocutors of consumption, that acknowledges and promotes a back-and-forth mode of communication.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Learning Outcomes:  

  1. Identify how digital technologies, globalisation, social media sites and instantaneous modes of communication have altered the landscape of traditional marketing
  2. Describe the role of consumers in online strategic marketing through social media platforms
  3. Outline the key elements of contemporary marketing strategies which engage the consumer as a tactic to influence their purchasing behaviour.

Assessment:  Online Quiz

Fee: $450

Duration: 50 hours 

CPD Hours:  50 hours

Intakes:  Enrolments are taken throughout the year on a continuous basis.

Study Mode:  Online

Outcomes, Career Opportunities and Occupations:

This micro-credential provides Professional Development for Business Professionals.

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Enquiries:  CPD-Enquiries@cqu.edu.au