To purchase this micro-credential
Visit the website Arts Leadership and Social Innovation and complete the following steps:
- Go to “How to Apply”
- Add this micro-credential (and others) to a shopping cart 🛒
- Login or establish your account if you don’t already have one
Course Summary:
This online micro credential will begin by discovering the ways that leaders create and innovate products that promote social innovation within companies. Students will develop their understanding about social issues and learn how they have a role to play catalysing positive social change as a changemaker and future leader in the arts sector. Through a case study of an arts organisation in contrast to other industries examples, students can recognise similarities and differences between industry examples of product innovation and social innovation. The micro-credential will dispel the myth that social innovation is solely an objective of entrepreneurial insight and will encourage students to consider social innovation in their own capacity and how they can innovate through the arts sector. Additionally, the micro-credential poses the question: Who is responsible for innovation?
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
Learning Outcomes:
- Reflect on positive social innovation and entrepreneurship and cultural diversity in an arts organisational context
- Analyse a real-world example of leadership in an arts organisational setting
- Evaluate an arts leadership challenge in an organisational setting.
Assessment: Online Quiz
Fee: $90.00
Duration: 6 hours
Intakes: Enrolments are taken throughout the year on a continuous basis.
Study Mode: Online
Outcomes, Career Opportunities and Occupations:
Completing this micro-credential will assist artists and employees of small to medium arts organisations to develop and manage their own business.
Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
Course Enquiries: cpd-enquiries@cqu.edu.au
To purchase this micro-credential
Visit the website Strategic Marketing in the Arts and complete the following steps:
- Go to “How to Apply”
- Add this micro-credential (and others) to a shopping cart 🛒
- Login or establish your account if you don’t already have one
Course Summary:
This micro-credential examines the core components of strategic marketing within an arts organisation. Strategic marketing articulates objectives consistent with an organisation’s goals. Marketing strategies explain how organisational resources are used to accomplish arts business objectives, pursue targeted activities, and achieve competitive advantage. Strategic marketing seeks market segmentation and product positioning to develop distribution channels and communications campaigns.
You will explore how an arts marketing strategy is devised, executed and evaluated. This will begin by exploring the fabric of a corporate strategy, followed by the development of a strategic arts marketing strategy and plan. From a value creation perspective, you will evaluate the competitive advantage and potential marketplace for the product your organisation offers. This will involve you exploring how marketing strategies are devised, executed and evaluated. A strategic arts marketing plan is typically derived from an organisations corporate strategy or business plan. A strategic market plan summarises the methods used and the resources required to achieve corporate objectives. In this process, desired customers are targeted and competitors are identified, and the required mix of programs is conceived and adopted to ensure the marketing strategy succeeds. This includes examining how strategic arts market planning connects to an organisations opportunities and resources to identify strategic objectives and focus. An important aspect of the arts marketing strategy roles concerns identifying relevant market segments, targeting, brand prioritising and positioning.
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
Learning Outcomes:
- Identify the role of strategic marketing in positioning an arts business as a leading competitor in the creative industries
- Outline the key drivers of a successful strategic arts marketing approach
- Describe the elements of market research which are applied to identify suitable marketing strategies for implementation in arts business.
Assessment: Online Quiz
Fee: $90.00
Duration: 6 hours
Fee: $90.00
Intakes: Enrolments are taken throughout the year on a continuous basis.
Study Mode: Online
Outcomes, Career Opportunities and Occupations:
Completing this micro-credential will assist artists and employees of small to medium arts organisations to develop and manage their own business.
Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
Course Enquiries: cpd-enquiries@cqu.edu.au
To purchase this micro-credential
Visit the website Product Development in the Arts and complete the following steps:
- Go to “How to Apply”
- Add this micro-credential (and others) to a shopping cart 🛒
- Login or establish your account if you don’t already have one
Course Summary:
In this micro-credential, you will look at arts product development. How do you develop your arts product to find a place in the market. You will begin by discovering ways that business leaders have created and promoted innovative product ideas within companies. We will explore examples of arts product development and design in this topic as well as examine the stages of product development. Mastering new arts product development processes enables arts businesses to introduce products to market that are commercial and professional. A key component of this micro-credential is looking at ways in which breakthrough arts products can be developed.
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
Learning Outcomes:
- Outline models of product development in the arts
- Reflect on your personal and professional practice and capacity to innovate product development in the arts.
Assessment: Online Quiz
Fee: $90.00
Duration: 6 hours
Intakes: Enrolments are taken throughout the year on a continuous basis.
Study Mode: Online
Outcomes, Career Opportunities and Occupations:
Completing this micro-credential will assist artists and employees of small to medium arts organisations to develop and manage their own business.
Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
Course Enquiries: cpd-enquiries@cqu.edu.au